Pride Ride General Trading (PRGT) is a renowned automotive company emerged in the surface of the automotive accessories market in Dubai, United Arab Emirates. It has been established by young entrepreneurs who are passionate in cars and enthusiastically share it to the world.

PRGT is keen in all processes and professional in business activities in the local and international market.

In collaboration of business sections from Product Design, Development, Manufacturing and Quality Assurance, outstanding performance has been delivered to its reputable clients.

Its growing catalog includes branded car accessories and utilities but not limited to: Sparco Corsa, Betty Boop, Ekken, Kukuxumusu, Paradide Scents, Nexx, and Pininfarina.

PRGT has a wide distribution channel that covers the GCC area, in addition to Lebanon, Jordan, Yemen, and Morocco.